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Judging Quality Part 2

RUSTIC
RUSTIC




Judge Our Rustic Elegance Laminate Flooring - Part 2
Rustic Elegance Laminate is the culmination and product of 10 years of laminate research and experience. After selling the best of what laminate manufacturers had to offer, I began a quest 3 years ago to develop the ultimate laminate floor of my dreams---There wasn't a manufacturer out there that had the vision to create what I had in mind. I wanted a laminate that absolutely looked like hardwood. I wanted a laminate that had not just sound deadening, not just a flimsy sort-of pad, but a PREMIUM pad on the back, a heavy, 60% heavier than others AC4 wearlayer on the surface, realistic, heavy wood grained texture and colors that were true to their hardwood relatives.

Why Buy Private Label?
This idea developed out of the frustration I felt with all the cookie cutter laminates that existed. It didn't matter which product I chose, the laminates manufacturers were developing were cheap, flimsy and overpriced for the quality. The 99 cent laminates that are available everywhere just didn't appeal to my zeal for quality and appearance. I didn't want cookie cutter. I wanted something uniquely different from all other laminates on the market.

Since this dream product didn't exist, I took a major leap and decided I'd have it made! I traveled to Europe several times over the last three years visiting manufacturing plants and speaking with their representatives about what I wanted to have made. I realized that to have what I wanted made, I would have to have direct control over every aspect of manufacturing. I had my own paper made, with the most fade resistancy, so it wouldn't fade in direct sunlight. I researched and procured my own pad to have put on the back, for the ultimate in sound deadening and feeling when walking on the laminate. I researched texture and found a gorgeous texture that would set this laminate apart from others available. On top of it all, I contracted with this company to use a core they don't normally use in laminates. I wanted the core to carry extreme density, so it would be more moisture resistant and create more of a hardwood sound when walking on it. Since the locking mechanism is made from the core material, this also makes the lock twice as strong as what you'll find at your local home center.

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Compare Our Laminates - Part III
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Slideshow of large pictures
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Comparisons Part 3

ELEGANCE
ELEGANCE


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